A wrote For Adweek The Challenges of Drawing on Digital Data for Customized Communication
For DMN, dozens of articles accessible here
for IBM: Using targeted marketing to improve the shopping experience
for Baseline Harley-Davidson Boosts Digital Marketing With AI
for theCMOsite Dove Gives 'Real Beauty' Campaign a Makeover
Key Questions for Content Marketing
Content marketing for GE
for Future Cities: SaaS for Home Sales
for Demand Gen Segmentation, Personalization Becoming A Reality For B2B Marketers With Emergence Of AI And Real-Time Analytics
For Zylotech: I contributed a number of pieces to the blog, including the following:
‘Tis the season for what exactly?
The ROI of CDPs: Discovering which advertising efforts are paying off
The CDP is not just another customer database
How marketing is better with AI
Also on Medium: Gearing up for B2B marketing in 2019
I also wrote longer form pieces, including a thought leadership piece on attaining a 360 view of the customer and an e-book.