For Adweek: The Challenges of Drawing on Digital Data for Customized Communication
For Optimove PostFunnel: various blogs and thought leadership pieces on marketing in the B2C space.
For DMN, dozens of articles accessible here
Also the case study on luxury marketing cited in the DMN report on intent marketing
AI And Fashion Marketing: A Perfect Match was included in a DMN eBook WHAT’S NEXT IN HIGH-TECH RETAIL?
For IBM: Using targeted marketing to improve the shopping experience
For Baseline Harley-Davidson Boosts Digital Marketing With AI
For theCMOsite Dove Gives 'Real Beauty' Campaign a Makeover
Key Questions for Content Marketing
Content marketing for GE
For Future Cities: SaaS for Home Sales
For Demand Gen Segmentation, Personalization Becoming A Reality For B2B Marketers With Emergence Of AI And Real-Time Analytics
For Zylotech:* I contributed a number of pieces to the blog, including the following:
‘Tis the season for what exactly?
The ROI of CDPs: Discovering which advertising efforts are paying off
The CDP is not just another customer database
How marketing is better with AI
Also on Medium: Gearing up for B2B marketing in 2019
*I also wrote longer form pieces, including a thought leadership piece on attaining a 360 view of the customer and an e-book.