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  • Time to Grow
  • Experience and Testimonials
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  • Privacy Policy

Write Way Pro

Innovations in Tech & Marketing

Portfolio

A is for AI, Algorithms, Analytics and Automation

6/25/2018

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for Techopedia  
  • 11 Quotes About AI That'll Make You Think  (also see The original selection of 11 AI quotes.)​
  • A Brief History of AI
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  • Why Diversity is Essential for Quality Data to Train AI
  • What Animals Can Teach AI About Intelligence
  • AI's Got Some Explaining to Do
  • Women in AI: Reinforcing Sexism and Stereotypes with Tech
  • Occupational Hazard: The Pitfall of Automation
  • Fintech’s Future: AI and Digital Assets in Financial Institutions
  • With Great Progress Comes Great Responsibility 
  • Biometrics: Moving Forward with Password-Free Security
  • ​​AI Accessibility: The Next Spreadsheet Revolution for Modern Business?
  • ​Back to School With Big Data Analytics

AI for marketing, articles for DMN, Zylotech, and others
  • How AI Models Advance Targeted Marketing
  • AI: The Ultimate Game-Changer for Media 
  • Add a Dose of AI for Better Health Marketing
  • AI Makes Visual Intelligence Possible
  • Segmentation, Personalization Becoming A Reality For B2B Marketers With Emergence Of AI And Real-Time Analytics
  • With Syte, AI Lets You Shop Almost Anything You See
  • Embedded AI Makes Sense for Marketers
  • The ROI of CDPs: Discovering which advertising efforts are paying off
  • How marketing is better with AI


for Dice
  • Videos and A.I. in Hiring: Epic Fails or Helpful Tools?

for Interesting Engineering
  • Our Brave New World: Why the Advance of AI Raises Ethical Concerns                                
  • Engineering Better Entertainment Experiences with AI
  • Are We Programming Killer Cars? The Ethics of Autonomous Vehicles
  • AI Can Now Pass School Tests but Still Falls Short on the Turing Test 

EE Times  and EBN Articles
  • AI Arrives in Canada: Will Prosperity Follow?
  • What AlphaGo Zero Means for the Future of AI
  • Elon Musk Sounds Alarm on AI
  •  The Ethics of AI for Suicide Prevention
  •  The Future is Automated
  •  Intel Takes On AI

Telco Transformation Article
 
AT&T's Gilbert: The Goal of AI Is Automation


Additional AI and machine learning applications
for Inside Analysis The App That’s a Breath of Fresh Air We live in a personal, real time, location based world,” declares BreezoMeter. That reality of today’s mobile world is the heart of the app’s design. Combining big data, algorithms and mobile technology, it delivers specific air quality information and recommendations in real time. ​

Blogs for All Analytics:
  • Algorithm Predicts Relationship Success
  •  Machine Learning Taps Power of Curiosity
  • ​Predictive Analytics: Data and Retail Expertise
  • Why Machine Learning Can Improve Customer Service
  • How AI Can Moderate Comments, Eliminate Trolls 
Find more of those here

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3D Printing Articles

6/22/2018

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3D Printing Reshapes Automotive Supply Chain
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3 Ways 3D Printing Saves Energy for OEMs
Space & the Supply Chain​
3D Printing in Space
It's Alive! The 3D Printing of Living Tissues
​3D Printing Might Bring Manufacturing Back to Canada
3D printing MAD Exhibit
Recycling plastic with 3D printing
Mini sculptures 
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Marketing

6/22/2018

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​Internet Marketing by Nick Youngson CC BY-SA 3.0 Alpha Stock Images
 For Adweek:   The Challenges of Drawing on Digital Data for Customized Communication
For Optimove PostFunnel:  various blogs and thought leadership pieces on marketing in the B2C space.
For DMN, dozens of articles accessible here
Also the case study on luxury marketing cited in the DMN report on intent marketing
AI And Fashion Marketing: A Perfect Match was included in a DMN eBook  WHAT’S NEXT IN HIGH-TECH RETAIL?
For IBM: Using targeted marketing to improve the shopping experience
For Baseline 
Harley-Davidson Boosts Digital Marketing With AI
For theCMOsite Dove Gives 'Real Beauty' Campaign a Makeover
Key Questions for Content Marketing
Content marketing for GE
For Future Cities: 
SaaS for Home Sales 
For Demand Gen Segmentation, Personalization Becoming A Reality For B2B Marketers With Emergence Of AI And Real-Time Analytics

For Zylotech:*  I contributed a number of pieces to the blog, including the following:
‘Tis the season for what exactly?
The ROI of CDPs: Discovering which advertising efforts are paying off
The CDP is not just another customer database
How marketing is better with AI
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Also on Medium: 
Gearing up for B2B marketing in 2019
*I also wrote longer form pieces, including a thought leadership piece on attaining a 360 view of the customer and an e-book.

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Blockchain and Crypto Posts

6/19/2018

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I started writing about blockchain just before it became cool, back in 2013. That's when I was recruited to write about Bitcoin and associated technologies, including other forms of crypto like Ripple, for CoinDesk. I got to exercise some creativity in envisioning the currency of the future that would work for intergalactic travel.  Please see my articles posted there by clicking on coindesk.com/author/ariella-brown 

More recently, blockchain has been viewed as a technological solution distinct from bitcoin. It is used in other forms of crypto but also on its own for tracking. I looked at these kinds of applications in a number of articles.
My most recent looks at NFTs, which rely on blockchain technology:
NFT Explained: How to Make, Buy and Sell Non-Fungible Tokens


The Differences Between the Top 3 Cryptocurrencies 

The three include Ripple, which I introduced several years ago in
 EE Times in Forget Bitcoin! Got Ripple?

Several years ago  also wrote about the potential and pitfalls of crypto for CFO, Is Digital Currency Catching On?

I also explored various applications for it in Dice, EBN, and Techopedia, and DMN: 
Blockchain Can Change the Recruiting Game
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Can Blockchain Improve Tech’s Workplace Diversity?
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Blockchain & the Gold Standard for a Conflict-Free Supply Chain
Countering Counterfeit Drugs with Blockchain
As blockchain grows into its own field, the possibility of specialized training and even certification emerges. That was the focus of  Can You Obtain Certifications for a Blockchain Career?
Its ability to change the financing game and open more opportunities for women to lead businesses is the subject of:
How Crypto Can Help Women Gain More Equal Footing in Business Leadership

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Marketing crypto news:
 
Facebook's Change Of Heart On Cryptocurrency Ads
Using Blockchain To Beat The Bots
Blockchain and the Ad Experience​
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View my profile on LinkedIn
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