For Remarkety, thought leadership articles, including practical tips for marketers and interviews with C-level. For Optimove PostFunnel: various blogs and thought leadership pieces on marketing in the B2C space. For Adweek: The Challenges of Drawing on Digital Data for Customized Communication For DMN, dozens of articles accessible here My work was included in the case study on luxury marketing cited in the DMN report on intent marketing My work also on AI And Fashion Marketing: A Perfect Match was included in a DMN eBook WHAT’S NEXT IN HIGH-TECH RETAIL? For IBM: Using targeted marketing to improve the shopping experience For Baseline Harley-Davidson Boosts Digital Marketing With AI For theCMOsite Dove Gives 'Real Beauty' Campaign a Makeover Key Questions for Content Marketing Content marketing for GE For Future Cities: SaaS for Home Sales For Demand Gen Segmentation, Personalization Becoming A Reality For B2B Marketers With Emergence Of AI And Real-Time Analytics For Zylotech:* I contributed a number of pieces to the blog, including the following: ‘Tis the season for what exactly? The ROI of CDPs: Discovering which advertising efforts are paying off The CDP is not just another customer database How marketing is better with AI Also on Medium: Gearing up for B2B marketing in 2019 *I also wrote longer form pieces, including a thought leadership piece on attaining a 360 view of the customer and an e-book.
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