Certified expertise in SEO, Digital Marketing, Content Marketing, and Inbound Marketing, from HubSpot Academy
18 Years of Experience • Ad concept and design • Analytics • Blogging • Branding • Case Studies • Content calendars • Custom content • Ebooks • Editing • Interviewing • Landing pages • Marketing for B2B and B2C • Newsletters • Product marketing • Project management • Proofreading • Publishing • Reporting • Research • Sales enablement • SEO optimization • Social media • Success stories • Surveys • Thought leadership • Video scripts • Web Content • Whitepapers Brands that used our services
Marketing Roles Delegate ✔Competitor analysis: I identified the top 5 competitors and tracked their activity and ranking on LinkedIn and Google search rankings. ✔KPI tracking: activated Google Analytics and Google Search Console and integrated it with HubSpot ✔Content strategy and management: planned the content calendar, assigned topics for freelancer, and increased the number of posted case studies by 150% within first 5 months ✔ SEO optimization : created and edited SEO optimized blogs ✔Site traffic: grew from<2K visits a month to >5K in 6 months ✔Social media growth: LinkedIn and Twitter profiles tweaked for clarity. Organic traffic and engagement by over 100%. Increase in followers in 4 months: Twitter 50%, LinkedIn 25%. ✔Economy: Recommended free HubSpot chat tool in place of a solution that cost $30K a year ValueMomentum ✔Content strategy: Collaborated with the marketing team and SMEs to create press releases, brochures, case studies, landing pages, and new or updated SEO-optimized content ✔Social Media: increased company presence on Twitter Tractable ✔Content strategy: Collaborated with the SMEs and marketing team on the website relaunch and design of digital assets to promote three new product lines, by creating blogs, thought leadership articles, and whitepapers ✔Lead generation: One of those articles brought in a market qualified lead the day after it was published. NYC Data Science Academy t To advance the school’s content marketing strategy, I’ve written and edited articles on student success stories. I also edit the blogs on student projects. Marketing News Curator and Blogger Optimove The PostFunnel publication was intended to increase audience engagement and interest, as well as inbound leads for the company’s tech solution. Remarkety I created content focused on marketing ideas, automation solutions, and success stories for eCommerce businesses. Some of my articles appeared under the name of the CEO. Zylotech I ghostwrote thought leadership articles for the CEO that appeared in Forbes and other external publications, as well eBooks and blogs on topics like: RevOps, the role of the CRO, CMO, and CIO, AI for B2B marketing, and CDPs. Tiger Supplies I collaborated with the marketing department and owner on strategies, enhanced and updated the business’s Facebook page with posts and pictures, and composed promotional emails. Twitter following increased 450%. Publisher and Executive Editor Kallah Magazine & its site I created the concept and built the website that was transformed a few times while the publication was active. In its current form it remains up as a service to readers with some useful information, though it no longer is monetized. It still draws thousands of visits each year. The corresponding blog and Facebook page remain active and continue to drive engagement. Citations in books and journals Article for All Analytics were cited in Data Mining for Dummies ( here) Getting Out of Hand at First Hand cited in The Legality of 3D Printing: How Technology Is Moving Faster than the Law My CoinDesk article was mentioned in Issues in Global Business: Selections from SAGE Business Researcher |
Nitsan Peled, former Chief Editor and Content Director at PostFunnel Ariella has been writing for PostFunnel for a year now, and in that time, I have got to know one of the most meticulous and knowledgeable freelancers I have ever worked with. You can always count on her to deliver - from ideation to execution, she will always be on point and on time. The thing I like the most about her as a reporter/writer is her vast knowledge and ability to provide high-quality, engaging content, on a wide range of topics, always with an original angle to it. Christina Tramontozzi, Head of Demand Generation, Content Marketing at Zylotech We’ve been working with Ariella as a contract writer to help with blogs, whitepapers, articles, and more for about a year. Our most versatile writer, she’s been able to work with any topic presented to her, even technical ones, and to write to multiple personas. Ariella has a unique ability to bring analysis into her writing style through research. This also brings a validity to her voice that makes readers trust her. We’re often impressed with how fast Ariella is to deliver quality work while always meeting our deadlines. In terms of working with her, she goes above and beyond to be part of the team by promoting all of our content on social media and in other ways, even ones that are prepared by other hired writers. It’s been a pleasure to work with Ariella, and I hope to continue working with her for years to come. Herman Goldberger, CEO at Tiger Companies Ariella was professorial and has done a wonderful job for us. I highly recommend her. Emily Wydeven, Editor at Techopedia I’ve worked with Ariella for a little over a year, and during that time I’ve gotten to see many fantastic examples of her work. She’s extremely responsive and reliable, and is always willing to incorporate feedback into her articles. Ariella always produces informative and engaging content, and provides the sources to back up her info. Furthermore, she often conducts interviews that allow for a deeper understanding and more in-depth perspective than many other articles out there. Benjamin Gold, Owner, Temberton Analytics We've hired Ariella a number of times as a contract writer over the past few years. She has deep familiarity with the latest innovations in data analytics and AI, which she draws on in writing about my business. She crafts content marketing pieces that provide information that addresses customer concerns and pain points rather than just boasting about the company, which has proven very effective. Drawing connections and finding thematic contexts allows her writing to rise above the standard one sees in web content. She always respects deadlines and delivers top-notch work. Yichun Claire Tu , Marketing Manager, Data Science Fellow at NYC Data Science Academy Ariella joined our marketing team in early 2017 as a Senior Writer and Editor. We have been working closely on several media publications and editing projects. I very enjoy my time working with Ariella and find her a truly valuable asset to the team. Ariella shows a great ability to write technical contents in an understandable and engaging way. She is thoughtful, hard-working, and incredibly reliable. She is magically able to manage to create and edit tens of technical articles from different authors at the same time and never miss a deadline. She makes the whole content generation process go so smoothly and effectively. Without a doubt, any team would be lucky to have her. Gabriella Sannino, International Marketing & SEO consultant: I've had the pleasure of working with Ariella Brown this past year. She's a take-charge person who's able to present creative ideas and communicate them effectively. Her attention to detail including understanding our market made it an easy and enjoyable relationship. Eileen Feretic, Former Editorial Director, ZDE Websites, and Editor in Chief, Baseline and CIO Insight, at QuinStreet Ariella has been writing articles for Baseline for about a year, and I am very pleased with her work. She interviews executives and writes insightful stories about their companies. Ariella also suggests articles and tracks down relevant sources. She is a good writer who understands the enterprise tech industry. Hailey McKeefry, Editor-in-Chief, EBN Ariella is a regular contributor to EBN as a blogger about the global electronics supply chain. She demonstrates a solid knowledge about the field and is particularly in touch with the human rights and ecological issues that electronics OEMs face. Ariella also has a deep understanding of the technologies that are impacting the supply chain (robotics, IoT, etc.) She is a strong writer and always on time. Elizabeth Starr Miller Coyne, Former Editor, The New IP Ariella's work for The New IP has been outstanding. Her articles are concise, well-written and engaging, and she works independently and easily meets deadlines. It's a pleasure to work with her. Clive (Max) Maxfield, Former Editor of EE Times I've been working with Ariella for a couple of months now and it's been a real pleasure. Ariella has written a number of columns for EE Times -- they are always on interesting topics, ranging from 3D prototyping to new medical technologies, and they are always well researched. Best of all -- from my point of view -- is that Ariella is extremely professional and always meets her deadlines. Saul Sherry, Former Editor of Big Data Republic Ariella is the consummate professional writer, who generates great article ideas as well as she responds to both broad and narrow briefs. All content she produces is of the highest quality. She is also social media savvy, continuing with engagement across a variety of media. Beth Schultz, Former Editor-in-Chief of All Analytics I know I can rely on her for quality writing. Kim Davis, formerly Editor-in-Chief at DMN and a UBM editor Ariella is an adept and reliable writer on tech subjects. I edited and published many blogs by her. Michael Steinhart, Former Executive Editor of All Analytics Ariella is a consummate professional who delivers well-written, thought-provoking content and follows up by engaging the readership in lively conversation. She's a tremendous asset to our sites. Alison Diana, Executive Editor of Internet Evolution, Editor of Broadband World News Ariella pitched and wrote creative articles for Internet Evolution's audience of IT professionals at midsize and large organizations. On the rare occasion when her work required a tweak, she responded quickly and with a good nature, speedily returning the reworked copy in order to meet our deadlines. She was also happy to take on suggested story ideas, giving them her own well-researched twist. Ariella interacted with readers' comments, responding to their questions, suggestions, and ideas. She was a delight to work with throughout the entire writing and editing process. Lawrence Allman, consultant for nonprofit organization: Ariella was a pleasure to work with. She intuitively understood what was necessary to get our projects finished ahead of schedule and well within budget. Ariella was extremely resourceful and knowledgeable and was able to make suggestions and recommendations that were extremely beneficial. Her professionalism and enthusiasm allowed us to get better results than we ever could have envisioned. Nancy Yachnes, founder Sparkling Video. Ariella Brown, Publisher of Write Way Productions, works hard to ensure that her publications provide the best possible editorial content for her readers, as well as solid value for her advertisers. As an editor, Ariella has a talent to make a story "pop." As a business person, she is organized, cheerful, creative, and diligent. It's a pleasure working with her. Long-Term Writing for Publications August 2014 - present Techopedia articles on technological advances October 2016 - October 2019 DMNews Technological innovations for marketers. February 2010- February 2018 United Business Media Publications include: AllAnalytics BigDataRepublic TheCMOsite EnterpriseintheCloud InformationWeek InternetEvolution SaaSintheEnterprise UBMFutureCities All except Information Week have now been taken offline; the PDFs of those published articles can be seen on my Contently Portfolio. July 2016 - January 2018 Telco Transformation from Light Reading: blogs and interviews for and featuring leaders in the telecom industry June 2015 - December 2017 Baseline Technology for business articles, particularly case studies, based on interviews, experience, and research June 2015 - June 2016 TheNewIP from Light Reading: Technology articles concerned with cloud computing, IoT, 5G and security concerns related to connectivity based on personal interviews and research Other freelance projects include the following: 2018 article for AdWeek 2018 articles for Dice Insights 2017 article for DemandGen on Segmentation 2017 article for Syracuse University, The Rising Demand for Information Managers 2016 article for IBM Watson on targeted marketing 2015 article on big data for Bentley Magazine 2015 articles on GE Predix: the Industrial Cloud 2015 article for Forbes Teradata 2015 article for Inside Analysis 2014 Original articles gpt 3DprintingIndustry.com September 2013: publication of Is Digital Currency Catching On? for CFO Magazine. April - July 2013 several original articles on digital currency for CoinDesk. September 2012 contributions to the launch of Fierce Big Data. Academic Writing Google Scholar “The Advent of the American Sheitel.” Queens College Journal of Jewish Studies. Vol. VI (Spring 2004) 93-101. That content is available online here . My dissertation, (En)gendering Romanticism: A Study of the Novels of Charlotte Brontë, is available online For more examples of my writing, see my Contently Portfolio. |
